⭐ How The Process Works

• Review the specifications and content guidance in this document.
• Prepare final copy, graphics, logos, links, hashtags, and social media handles before opening the online form.
• Complete the online form for the applicable social media or email promotion.
• Upload each requested image as a separate final file.
• CALNARPM will review the materials and contact the sponsor if revisions are required.

⭐ Before Opening The Online Form

• Use the exact pixel dimensions listed in this worksheet.
• Export final image files. Do not use screenshots, thumbnails, or images copied from a website.
• Prepare final text so it can be uploaded into the appropriate form fields.
• Test every link, including links with tracking codes.
• Confirm that your company owns or has permission to use every image, logo, and statement.

⭐ Image And File Specifications

Pixels describe the actual width and height of a digital image. For online content, the pixel dimensions matter more than the resolution number stored in the file.

Important: A 150 x 150 pixel graphic cannot be accepted. It is a small thumbnail. Enlarging it to the required size makes it blurry and pixelated, and the missing detail cannot be restored.

⭐ What Makes An Image Usable

• Create the file at the required pixel dimensions. Do not enlarge a small original.
• Use sharp, high quality source images.
• For digital use, pixel dimensions are the primary requirement.
• Keep important words, logos, and faces away from the outer edge because some platforms may crop the preview slightly.
• Use readable text with strong contrast. Check the graphic at phone size before submitting it.
• Preferred final formats are PNG for logos and text heavy graphics, and high quality JPG for photographs.

⭐ Uploading Files Through The Online Form

• Upload each final graphic as its own file. Do not paste graphics inside a Word document.
• Name files clearly, such as CompanyName Social Graphic or CompanyName Email Header.
• Send the final destination URL separately in editable text. Do not place the only copy of a URL inside an image.
• Upload the actual files whenever possible. If the form requests a shared link, confirm that CALNARPM can open and download the files without requesting access.

⭐ Social Media Content Guidelines

Prepare each item below before beginning the online form.

Required graphic: Provide one final 1080 x 1080 pixel graphic. This is a square image that is 1080 pixels wide and 1080 pixels tall. A logo alone is not a complete social graphic unless that is the approved creative concept.

⭐ Information The Form May Request

• Your Name and Email Contact information
• Opening line or headline
• Final caption
• Call to action
• Complete destination link
• Social media handles to tag
• Relevant hashtags

⭐ Caption Guidance

• Lead with the most useful message. Avoid opening with a long company history.
• Use plain language and short paragraphs. Spell out unfamiliar abbreviations.
• Include one clear action and one primary link.
• Do not include unsupported claims, confidential information, or language that requires CALNARPM to endorse a product.
• Proofread names, dates, prices, contact information, and links before submitting.

⭐ How To Prepare The Caption

• Opening: Write one clear sentence that gives the audience a reason to keep reading.
• Main message: Use two to four short sentences to explain the offer, benefit, announcement, or reason to connect with your company.
• Call to action: Tell the reader what to do next, such as Learn More, Register Today, Visit Our Booth, or Schedule a Conversation.
• Link: Provide one complete, tested URL, including any approved tracking code.
• Tags: List the exact account name for each platform, including the @ symbol.
• Hashtags: Suggested event tags are #CALNARPM, #CALNARPM2027, and #AnchoredInExcellence. Add up to three relevant company or topic hashtags.

⭐ Email Campaign Content Guidelines

Prepare final copy and images before opening the online form. The email should have one clear purpose and one primary action.

Email header: Attach one final 600 x 200 pixel image. This is a wide horizontal banner, three times wider than it is tall. Keep important text and logos near the center and make sure the design remains readable on a phone.

⭐ Information The Form May Request

• Email subject line suggestion
• Short email headline
• Final email copy
• Call to action button wording
• Complete button destination link
• Final email header graphic

⭐ How To Prepare The Email Content

• Subject line: Keep it clear and concise. CALNARPM may adjust it for consistency and deliverability.
• Headline: Use a short headline that can be understood at a glance.
• Email copy: Provide approximately 75 to 125 words unless your sponsorship package states otherwise. Use short paragraphs and place the main benefit first.
• Button wording: Use a direct action such as Learn More, Reserve Your Spot, View Solutions, or Contact Us.
• Destination link: Provide the complete, tested URL, including any approved tracking code.

⭐ Gold Sponsor Collective Emails

Company logos and short promotional paragraphs will be featured in two collective Gold Sponsor emails sent to conference attendees following the event. Placement and timing will be coordinated by CALNARPM and may depend on receiving complete materials by the deadline.

• Submit one high quality company logo, preferably a transparent PNG or vector file.
• Submit one paragraph of approximately 40 to 60 words.
• Include one primary destination link and a brief call to action.
• Keep the paragraph useful and evergreen because all participating sponsors will appear in a shared email.

⭐ Final Preparation Checklist

• Sponsor and contact information is ready.
• All copy is final, approved, and ready to paste into the form.
• Social graphic is exactly 1080 x 1080 pixels, if applicable.
• Email header is exactly 600 x 200 pixels, if applicable.
• Logo is high quality and not a 150 x 150 pixel thumbnail.
• Every link has been tested and opens the intended page.
• All handles, hashtags, names, dates, and claims have been verified.
• The company has permission to use every submitted image and logo.
• All requested files are ready to upload or available through an accessible download link.

⭐ Final Review and Submission

CALNARPM may make minor edits for grammar, length, accessibility, or consistent formatting. Materials that are incomplete, late, blurry, or outside the specifications may need to be returned, postponed, or omitted.

Once every item above is complete, open the CALNARPM sponsor content form and submit the applicable materials. Keep a copy of the final text and files for your records.