Chris Springer
Search Everywhere Optimization: Building a Visibility Plan That Works Even If Algorithms Change
Before he ever touched SEO, Chris started his career in the military, where served a full career and retired in 2017. He learned two things that still apply today: have a plan… and assume the plan will break within the first five minutes. That mindset actually turns out to be perfect preparation for digital marketing in the property management industry.
After his military chapter, he moved into IT and Management consulting, where his job was essentially to help businesses find growth opportunities hiding in plain sight. What he discovered pretty quickly is that most companies don’t have a traffic problem — they have a visibility and conversion problem.
10:15am - 11:30am - Salon 3 & 4
Tuesday March 24 Tues
B. Search Everywhere Optimization: Building a Visibility Plan That Works Even If Algorithms Change
“Stop chasing Google updates — start building a visibility system that never goes out of style.”
- Focus: Framework for sustainable digital presence — owned media, reputation, and local brand authority.
- Takeaway: The “Search Everywhere” roadmap: presence, proof, and performance.