speaker-photo

Marie Tepman

What's New in SEO and How to Stay Ahead of the Pack

As the Director of Marketing for Fourandhalf Marketing Agency, Marie considers herself as a problem solver and storyteller at her core. She’s passionate about giving people the knowledge they need to succeed. She has been in property management marketing since early 2015, and has authored many blogs about the subject. She also co-hosts the longest running property management podcast called “The Property Management Show” where she has fun examining all the nooks and crannies of property management, owner marketing, and entrepreneurship. When she's out of the podcast spotlight, she works with the wonderful Fourandhalf team helping property managers grow their business and juggles that with being a mom and personal chef to a very opinionated toddler.

2:30pm - 3:45pm Workshop Session 2F - Salon DE

Thursday March 28, 2024

What's New in SEO and How to Stay Ahead of the Pack

The presentation is about the most recent updates in terms of SEO and how things like Generative AI (i.e. ChatGPT and Google's BARD) could impact how customers search in the future and, in turn, how companies should think about and implement SEO strategies. It will also delve into what it means to provide "People-First" rather than "Search Engine First" content and provide tips on how to measure success in this ever-ambiguous pursuit of online superiority in property management marketing.