Jennifer Merritt

Define the Category: Redesigning Your Business Before the Market Does

Jennifer Merritt is the COO and Director of Coaching of RentScale, where she has worked with hundreds of property management entrepreneurs and coached over 100 business development managers to produce industry-leading door growth for the last two years. She has 16+ years in sales experience and 9+ years in real estate experience and is a real estate investor herself. She shares her powerful, but easy-to-understand, frameworks and uncommon insights with an approachable style for all levels of experience.

9:00am - 10:00am - General Session Ballroom

Wed March 25 Wed

General Session 3 Keynote - Define the Category: Redesigning Your Business Before the Market Does

Every industry hits a breaking point — and property management is there. In this high-energy keynote workshop, we’ll challenge the “sacred cows” that hold your business back and explore how to think both bigger and smaller about your company’s future. Bigger about vision, category, and impact — and smaller about precision, profitability, and what truly drives growth. You’ll learn how to make strategic decisions with unlimited options but limited resources, discover the five levers of revenue growth, and even ask the uncomfortable question: “If we had to put ourselves out of business, how would we do it?” This isn’t a talk — it’s a transformation exercise.

4:15pm - 5:15pm - General Session Ballroom

Tuesday March 24 Tues

MasterMind Interactive Sessions/Musical Tables - 10 minute sessions at each table with all speakers/keynote speakers

Join us for an engaging and dynamic "round table" session designed to wrap up the day! This fast-paced, interactive discussion offers you the opportunity to share your key takeaways from the breakout sessions you attended. Plus, it's your chance to hear insights on hot topics from sessions you may have missed but were eager to explore. Don't miss out on this collaborative learning experience!