speaker-photo

Deb Newell

How To Survive the Goliaths

Deb Newell, PhD-ABD, MBA, is a seasoned business "Fixer and Implementer" focusing on diagnosing and treating the crucial pain points that impede organizational success. Since 2010, her expertise in people, processes, and technology has driven companies to increase revenue, expand, hire, train staff, and more. Her credentials include an MBA with dual concentrations in Leadership and Marketing, a B.S. in Political Science, and ongoing Ph.D. research in Qualitative Industrial and Organizational Psychology. Her diverse background spans leadership training, business strategy, M&As, process optimization, Six Sigma, Lean Management, and a knack for tackling root issues rather than mere symptoms. Deb also brings an added layer of specialized knowledge with her extensive background in maintenance operations. Deb’s entrepreneurial journey began with founding her property management company in 2001 and a maintenance firm in 2009. She later sold these ventures, moved to Arizona, and shifted to full-time consulting. Her leadership roles include prominent real estate industry positions and multiple state and national realtor association boards. Rooted in integrity, quality service, and continuous improvement, her consultancy work has spanned from startups to Fortune 500 companies, leaving a lasting imprint on organizations globally.

12:45pm - 2:00pm - Salons ABCHJK

Friday March 29, 2024

How To Survive the Goliaths

This presentation, "How to Survive the Goliaths," addresses the challenges smaller property management companies face amid the growing dominance of larger, better-funded companies. The central focus is to equip small firms with actionable strategies to remain competitive in a consolidating market. The discourse opens with identifying key pain points, including financial constraints and operational inefficiencies often exacerbated by acquisitions from larger companies. By referencing real-world case studies, the presentation argues for the viability of smaller entities holding their ground.