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Sina Shekou

Catch the Wave to Success: Lowering Delinquency and Elevating Tenant Satisfaction with Rent Payment Reporting
Sina Shekou, a three-time entrepreneur, is the Co-Founder and CEO of Aptly, a platform transforming property management through advanced collaboration, automation, and customer service tools. With over 20 years in the industry, Sina recognized the potential for technology to enhance property performance by improving relationships between property teams and their customers, leading to the creation of Aptly. Previously, he co-founded Propertyware, growing it into a leading SaaS platform for property managers before its acquisition by RealPage. Sina's career includes various roles at Oracle and being part of the founding team at Salesforce. Sina has also invested in, advised, and mentored many of today's exciting tech startups in the real estate industry. A lifelong learner and developer of talent, Sina enjoys sharing wisdom with other founders.
Time TBD - Sapphire 1

Friday April 18

Catch the Wave to Success: Lowering Delinquency and Elevating Tenant Satisfaction with Rent Payment Reporting

Join Aptly’s CEO, Sina Shekou, and CredHub’s CEO, Steve Jarvis, for an in-depth look at rent payment reporting—a powerful tool to reduce delinquency and increase resident satisfaction. With California’s new legislation requiring many property managers to offer rent payment reporting as an option, this session is both timely and practical. Sina and Steve will guide you through ways to implement reporting and share best practices and tools to set you up for success. Plus, discover how rent reporting can unlock a new revenue stream for your property and attract tenants looking to improve their credit. With 61% of renters more likely to choose a property that offers rent payment reporting, this feature can help attract high-quality, credit-conscious tenants. By the end of this session, you’ll have actionable steps to provide credit-boosting benefits to residents and increase revenue for your properties. Whether you’re looking to reduce risk, meet new standards, or add value for tenants, this session offers the roadmap to make it happen.