April 13-14, 2017
Napa Valley Marriot Hotel & Spa – Napa, CA
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As property managers, it’s your responsibility to do what you can to protect your business. Most legal issues are fully preventable through the implementation of appropriate procedures. Discussion topics include: What are the greatest legal risks the rental housing industry is facing in 2017? What can property owners do to avoid being sued by angry renters and employees?
A DiSC Profile helps people create an environment where individuals can discuss their behavioral differences and priorities, and build better relationships. The DiSC Profile is not a test that you can pass or fail. A DiSC Profile is non-judgmental, and there are no bad profile results.
The success of any property management begins with the growth of clients. This session will teach you just that by becoming the go to person in your community for Property Management. Learn how a start-up Property Management company has grown to over 250 units in less than 4 years. Establish what it takes to do a one appointment close, and have clients referring new clients to you weekly. Networking, Sphere of Influence development and much more will be discussed.
What would it take for your sales team to create predictable revenue, and hit your growth goals without your constant oversight? You’ll learn how to build an automated sales and marketing machine that marries new technology with innovative techniques to create a predictable growth engine.
This presentation will focus on minimum wage and overtime requirements of state law as well as the proper use of rent credits and earnings statements under California law. Participants will be informed of practical methods by which they may eliminate or reduce their potential liability for off the clock claims by their residential property managers.
This workshop will cover important insurance coverages for property managers. Learn more about landlord insurance and specific policy coverage’s including liability, dwelling coverage, discrimination and fair housing protection, & wrongful eviction coverage.
In this presentation, social media strategist, Katie Lance will teach you best practices for honing and creating your social media strategy including: how to use a content grid, how to build relationships with current and past clients through Facebook, how to leverage your personal and business Facebook page, how to maximize the hottest trends with Facebook Live and video marketing, how to optimize your LinkedIn profile, how to generate new business through Facebook and how to reach the next generation buyer and sellers with Instagram and Snapchat.
New property owner’s need more than a flashy sales pitch to trust that your company is the right fit, they need real help managing their investments. Learn a fresh way to look at winning over new property owners. Walk away with specific tactics and strategies for attracting new owners to grow your portfolio.
Negotiating can be difficult and a bit awkward, in this session we will go over tips and tricks on negotiating with owners and tenants in the property management world.
This workshop is about the TEAM you work with each day. How do you get the “perfect blend” for the best value? Learn about some of the types of personalities you interact with each day & how to deliver your message to them clearly with power and success.
Restrictive rules that impact families with children on your rental property are a common source of fair housing complaints based on familial status. Sometimes the rule is reasonable but the wording is a problem; other times the rule itself is a violation waiting to happen. Find out if any of your policies could be a target and avoid a costly familial status complaint.
This workshop will give you questions to ask that you may not have thought of before, as well as specific things to look at in the house to help the rental process go smoothly. It will also give you ideas of paperwork to take with you to show your prospective clients that you are truly on top of your game and are in this to ensure that their home is taken care of.
Bruce Norris shares with SJREI critical insights into the California real estate market in 2016 for California real estate investors. He’ll share reasons why investors should stay put, sell, or 1031 exchange into other opportunities.
Everyone is talking about social media and how important it is, but busy property managers don’t have time – right? Wrong! We will teach you simple social media strategies and “hacks” to have a great media presence, while not sucking the life out of your business.
You will walk away with simple but effective strategies for creating success in your business and personal life without sacrificing one over the other. What is your edge? What is your plan for success? Come learn how you can Crush Your Goals in 2017!
Over the years, we’ve had the privilege of helping hundreds of property management companies grow their owner portfolio in a multitude of ways. Sales, marketing, automation, reputation… you name it. One thing we’ve learned over the years is that not all marketing strategies are created equal. The reality is there can be an order of magnitude difference between the yield on one strategy versus another. In this presentation, Alex discusses the most effective strategies, aka “Growth Hacks”, that we’ve seen actually move the needle for our clients.
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Barbara has been working in the property management industry since 1981, starting out as Office Manager for a small firm. She has been a Bookkeeper, On-Site Manager for multi-family projects, and a Property Manager of up to 200 single family homes. Barbara is currently a Supervising Manager for Sacramento Delta Property Management, overseeing the portfolios of six Agents representing 1000+ homes. She has been married 33 years, and she and her husband have three children and two grandchildren.
Matt Prandi Borries, was literally born into the business. Vice President of PRANDI Property Management, and son of Melissa Prandi, he earned his California Real Estate License in 2007 and has since earned his Broker’s License. He works closely with the rest of the PRANDI staff, managing a diverse portfolio throughout all of Marin County.
Also an avid photographer, our marketing department utilizes Matt’s professional wide-angle camera equipment to highlight the highly sought-after features each of our properties offer. Many of Matt’s images have graced the walls of galleries around the county, and he is the talent behind all of our property marketing photos. Matt also enjoys meeting new people and loves to surf.
Bob Davie is the Broker/Owner of San Diego Residential Property Management, a San Diego based property management firm. Although born in southern California, Bob grew up in the Phoenix area and attended Arizona State University, receiving a degree in Management. Bob has 30 years of professional business experience, much of that time spent in the real estate and property management fields where he has acquired tremendous expertise in marketing, handling landlord/tenant issues, communication, managing client expectations together with providing exemplary customer service. Bob serves in several industry and community based organizations – He is the past President of the local chapter of the National Association of Residential Property Managers, current state treasurer for Cal-NARPM, is a past member of the Board of Directors of his local Rotary International Club, and is a member of the San Diego Association of Realtors, California Association of Realtors, National Association of Realtors as well as the local Rancho Bernardo Business Association. He volunteers his time to speak publicly on various real estate and property management related topics to local groups and organizations.
Ms. Wares is an Attorney at the Law Offices of Kimball, Tirey & St. John LLP in the northern California Landlord-Tenant Practice Group where she provides counsel and represents owners and management companies in Unlawful Detainer actions. Dana is passionate about her practice, and is dedicated to protecting the rights of Property Managers and Owners in California. She is results focused, and driven to ensuring that her clients are always provided with the most effective and efficient solution to any legal challenge they face.
Cheryl R. Chase-Berkson holds a B.A. from Fresno State University, an M.A. from Texas Tech University, has been a licensed California Real Estate Agent since 1976, and obtained her Broker’s License in 1980. After years of working for several real estate companies, she founded her own company, Chase Pacific, in 1988 and added property management to her services. She became interested and proficient in the management business by being the manager of the property management department for one of the largest real estate companies in San Diego. Her experience expanded through her involvement in professional organizations, such as NARPM, CALNARPM, the San Diego County Apartment Association, National Apartment Association, San Diego Association of Realtors, California Association of Realtors, National Association of Realtors, the Better Business Bureau, the Poway Chamber Of Commerce, and the Small Business Association. Her areas of service in these organizations include Chairman of the Legislative/Governmental Affairs Committee and current Secretary for the San Diego Chapter of NARPM; Secretary, Vice President, and current 2016/2017 President of CALNARPM; member of the San Diego Association of Realtors Grievance Committee; Past President, Vice President, and Secretary for several local business organizations, and current President and Secretary for two others.
Her company has been honored with the highest A+ BBB rating and has been listed as one of the top property management companies in the San Diego Business Journal for the last several years. She is also a NARPM designee. Her business and life philosophy is to treat others the way one would like to be treated – The Golden Rule, and to seek peace and resolve issues through good listening, thorough thinking, and ethical conduct. She enjoys reading, traveling, writing, church and mission work, gardening, and walking. She has also learned that having a good sense of humor, knowing how to prioritize and focus, remaining flexible, putting other’s needs ahead of one’s own, and having a positive “why not” attitude versus a negative “what if” attitude are key elements to success, both professionally and personally.
Cheryl was a single parent for 33 years and is now married with a blended family of 5 children and 2 grandchildren.
Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM. After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.